Our company has been supporting Tonkatsu Noguchi, the only privately owned restaurant selected to participate in Expo 2025 Osaka–Kansai, now regarded as one of the most sought-after reservations at the event. This endeavor was featured in Toyo Keizai Online, which also highlighted the role of our consulting team.
Published Article ①
https://toyokeizai.net/articles/-/902434
Published Article ②
https://toyokeizai.net/articles/-/902437
Guided by our vision—to create a world where excellence is preserved in its finest form and to establish a global brand for Japanese craftsmanship—we place artisans, whether in cuisine or in crafts, at the very heart of this mission.
Within this initiative, Tonkatsu Noguchi launched the “TSUGITE Project,” transforming chopsticks once used in the restaurant into refined works of art through the skill of Wajima lacquerware artisans. By uniting gastronomy and craftsmanship, the spirit of artisanship is elevated and presented to the world as a new expression of enduring value.
This is not merely an achievement in the restaurant industry. It represents a new model—one that comprehensively supports the challenges of artisans and conveys their creations to society with authenticity and distinction.
